Introduction
As a business, it is strategically important to define a direction of where the company is going. The Office started off as just Dunder Mifflin a paper company. They had very profitable sales periods, and also very low sales periods. After a huge decline in business, the company Sabre lead by CEO Joe Bennett came and bought out Dunder Mifflin and diversifying the given products that they sell. Was one business acquisition better than the other? This article will identify ways that the series showed how a firm can go into a different market when it is near failing.
Dunder Mifflin
Was specifically a paper company. Sales representatives made different clients every day and they sold them solely paper products. CEO David Wallace had the company up and running quite smoothly through the first few episodes. After a while had passed, management buckled and the company was headed towards bankruptcy. All assets of the company would be sold and all the branches was said to be closing. However, a different direction was introduced keeping th company and show alive.
Sabre
Sabre lead by CEO Joe Bennett bought out Dunder Mifflin when they were going bankrupt. This put an emphasis on new products such as printers. A lot of employees did not like that new changes that Sabre was making but learned to adapt. They even stepped into the electronics division by introducing a new product similar to a tablet called “The Pyramid.”
This business acquisition ended up saving the company and many jobs. We can learn that there are other opportunities when firms are up against touch decisions.
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